Empower's Story: A Modern Website for a Sustainable Future
- Arian Tokuda
- Sep 16
- 3 min read
Meet the EMPOWER project, a U.S. Department of Energy initiative. Their goal is to accelerate workplace EV charging across the nation. They needed a modern website to replace an outdated one. The new site would showcase their mission and inspiring video stories. I worked closely with Mark, Empower's Marketing Manager, to align with their vision and guidelines.
The Importance of a Modern Website
A website is often the first point of contact for potential users. It should reflect the mission and values of the organization. For EMPOWER, this meant creating a space that is not only informative but also engaging. A modern design helps convey their commitment to sustainability and innovation.
Our Work: Redesigning EMPOWER’s Website
I redesigned EMPOWER’s website using Wix Studio. The new site features a responsive and user-friendly design. It highlights their video marketing and success stories effectively. Additionally, I integrated a Resource Hub, where users can find downloadable guides and other helpful materials.
The design focuses on ease of navigation. Users can quickly access the information they need. This approach enhances their experience and encourages them to engage with the content.
Mark's Review: A Testimonial of Success
"Hi, I'm happy to recommend Arian for your website project. He is a rare website developer. Not only does he have the expertise, the technical expertise of how to use Wix to the fullest but he has really a fantastic design eye. And more than that, he's just wonderful to work with. He's just a great person, he's a great communicator, and he will go above and beyond to make sure your project is a success."
The Process of Redesigning a Website
Redesigning a website involves several steps. First, it’s essential to understand the client's needs. This includes their goals, target audience, and key messages. Next, I create a layout that aligns with these objectives.
Gathering Information
I start by gathering information from the client. This includes their current website's strengths and weaknesses. Understanding what works and what doesn’t helps shape the new design.
Creating a Layout
Once I have a clear understanding, I create a layout. This layout serves as a blueprint for the new site. It outlines where content will go and how users will navigate through the site.
Design and Development
After finalizing the layout, I move on to the design phase. This is where I choose colors, fonts, and images that align with the brand. I also ensure that the site is mobile-friendly, as many users access websites from their phones.
Testing and Launch
Before launching, I conduct thorough testing. This includes checking for broken links, ensuring fast loading times, and verifying that all features work correctly. Once everything is in place, I launch the site and monitor its performance.
About Me: Your Partner in Design
I am Arian Tokuda, a creative engineer with over 15 years of experience. I specialize in leading design and technology projects for small businesses. My goal is to help businesses thrive through effective design and technology solutions.
Let's work together:
Connect with Me
You can find more about my work on my Wix Profile:
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Conclusion: The Impact of a Well-Designed Website
A well-designed website can significantly impact an organization. It serves as a platform for sharing important information and engaging with users. For EMPOWER, the new site not only meets their needs but also inspires others to join their mission.
In the end, a website is more than just a digital presence; it’s a tool for connection and growth. If you’re considering a redesign, remember that the right approach can lead to success.
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