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Designing Custom Wix Websites for Small Business Owners

  • Writer: Tokuda Technology
    Tokuda Technology
  • Sep 17
  • 3 min read

Updated: Oct 1

Creating a website that fits your needs and style can feel overwhelming. But with Wix, you have a tool that makes it easier to build a site tailored to your goals. Whether you want a simple portfolio or a full online store, Wix offers flexibility and options. This guide will walk you through the essentials of designing a custom Wix site, helping you make smart choices and avoid common pitfalls.


Why Choose Custom Wix Site Design?

When you start building a website, you might wonder why you should go for a custom design instead of a ready-made template. The answer is simple: a custom Wix site design lets you control how your site looks and works. You can match your brand, highlight your products, and create a user experience that fits your visitors.


Here’s what you gain with custom Wix site design:

  • Unique appearance: Stand out from competitors by using your own colors, fonts, and layouts.

  • Better user experience: Organize content in a way that makes sense for your audience.

  • Scalability: Add new features or pages as your business grows.

  • SEO benefits: Customize your site structure and content to improve search engine rankings.


To get started, pick a blank template or a simple design that you can build on. Wix’s drag-and-drop editor lets you place elements exactly where you want them. You don’t need coding skills, but you can add custom code if you want more control.


Eye-level view of a laptop screen showing Wix editor interface
Website layout

How to Build Your Custom Wix Site Design Step-by-Step

Building a custom Wix website is easier when you follow a clear process. Here’s a simple plan to guide you:


1. Define Your Website’s Purpose

Before you dive into design, ask yourself what your site should do. Is it to showcase your work? Sell products? Share information? Knowing your goal helps you choose the right features and layout.


2. Choose a Template or Start Blank

Wix offers many templates, but starting with a blank canvas gives you full freedom. If you prefer a template, pick one close to your vision and customize it.


3. Customize Your Layout

Use Wix’s drag-and-drop tools to add text boxes, images, buttons, and more. Arrange them to guide visitors through your content smoothly.


4. Add Functional Features

Depending on your needs, add contact forms, booking systems, online stores, or blogs. Wix’s App Market has many options to extend your site’s capabilities.


5. Optimize for Mobile

Make sure your site looks good on phones and tablets. Wix automatically creates a mobile version, but check and adjust it manually.


6. Set Up SEO Basics

Add page titles, descriptions, and keywords. Use Wix’s SEO tools to improve your site’s visibility on Google.


7. Preview and Test

Before publishing, preview your site on different devices. Test all links and forms to ensure they work.


8. Publish and Promote

Once you’re happy, publish your site. Share it on social media, add it to your email signature, and tell your network.


Portfolio Website with Wix Studio
Portfolio Website with Wix Studio

Where to Find Help and Resources

If you get stuck or want to learn more, Wix offers plenty of resources:


  • Wix Help Center: Step-by-step guides and FAQs.

  • Wix YouTube Channel: Video tutorials on design and features.

  • Wix Community Forums: Connect with other users and experts.

  • Professional Wix Designers: If you want a fully custom site without the hassle, hiring a designer can save time.


For those ready to take the next step, exploring custom wix website design services can provide tailored solutions that fit your business needs.



About Tokuda Technology

Tokuda Technology is the creative force behind several small business. We offer stunning–- user-friendly websites, product development, brand, graphic design and subscription-based creative services.

You need a partner you can count on. Your project will be in good hands. Sit back and relax. Now it's on us.


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